![]() ![]() Since its launch, PocketWatch has continued to expand its reach beyond YouTube into publishing, television, film, and consumer goods. Their parents also frequently appear in videos as well. Now the channel primarily consists of challenges, gameplay and other formats that feature the comradery and rivalry between Evan and Jillian. Their videos have evolved since originally launching as a toy channel and one of the best-known examples of the unboxing trend, in which kids open up new toys on camera. In September 2017, PocketWatch signed EvanTubeHD and his family, primarily focused on the brother-sister combination of Evan and Jillian, the stars of the channel. Ryan ToysReview is the most-viewed kids and family creator channel on YouTube in the United States and, according to Forbes magazine, was YouTube's highest-earning influencer in 2018, estimated to have earned $22 million. In September 2017, the studio signed a long-term partnership with Ryan ToysReview. In August 2017, PocketWatch signed Captain Sparklez, a video-game and entertainment channel created and run by Jordan Maron, a YouTube personality. Later that year, pocket.watch partnered with the creator of The Fairly OddParents, Butch Hartman, to develop three original animated series, including one based on HobbyKidsTV. In August 2017, PocketWatch teamed up with Viacom and SNL star, Kenan Thompson to develop a live-action scripted comedy show for kids Skoogle. HobbyKids specializes in toy play, outdoor activities and other family-oriented content across 10 YouTube channels that have generated 7.5 billion views. ![]() In April 2017, PocketWatch signed HobbyKidsTV as their first creator partner. PocketWatch has expanded their executive team with veterans from kids and family entertainment and other relevant industries adding Albie Hecht, the former head of Nickelodeon Studios as Chief Content Officer, Kerry Tucker, the former CEO of Hello Sunshine and lead marketing executive at Martha Stewart Living and Victoria's Secret, as Chief Marketing Officer, as well as Hollywood veterans Brian Robbins, President of Kids and Family entertainment at ViacomCBS, and Beatriz Acevedo, founder of online video network Mitu as Board Members for the company. ![]() Variety recognized Williams as one of their Digital Innovators in 2019 and he was a finalist in the 2019 Ernst & Young Entrepreneur of the Year competition. Williams, the former Chief Audience Officer of Maker Studios and former GM of Disney Online Originals. Allen DeBevoise of Third Wave Digital has described PocketWatch as the company to "transform the kids’ digital entertainment space". PocketWatch was at the forefront of specifically targeting Generation Alpha (individuals born after 2010) who are migrating towards digital media platforms like YouTube. ( November 2019) ( Learn how and when to remove this template message)Īs the entertainment industry shifts into the digital space, PocketWatch has evolved out of the Social media influencer movement. Please help improve it by removing promotional content and inappropriate external links, and by adding encyclopedic content written from a neutral point of view. This section contains content that is written like an advertisement. ![]()
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